This artcle, authored by Dave Sehnert from Mission Critical Partners, originally appeared in APCO's Public Safety Communications May/June 2020 issue. The online version can be viewed here.
One of the first instances of social media being leveraged on a large scale to enhance public safety and emergency response occurred in 2012 in conjunction with the Super Bowl played at Lucas Oil Stadium in Indianapolis. A 2,800-foot social-media center was established near the stadium, where 50 volunteers monitored the chatter. Platforms monitored included Facebook, Twitter, MySpace and YouTube.